What matters?

Because of NIVEA feminine and strong heritage, NIVEA FOR MEN was not perceived by consumers as a male/masculine brand. It was acknowledged as trustworthy, but considered rather shy and mild, not strong and masculine.
The challenge was to shift NIVEA FOR MEN perceptions, so that it would become a brand by excellence for men.  
So we focused the communication message on the specificity of what men want and we offered the consumers just what they appreciated: adventure, adrenalin and male exclusivity.

Client

Beiersdorf

Campaign

For Men Only

Medium(s)

TV, Print, Internet, POSM, BTL

Office

Bucharest

More Info

Campaign Work