In the summer of 2011, we launched the new, fresher and more feminine Redd’s beer, with a new campaign dedicated to women: „Redd’s rewards your curiosity”. The new Redd’s, enriched with lemon juice, promised women that being curious is worhty, and rewarded them accordingly. Those who visited www.redds.ro had to find out as much as possible about the 10 protagonists of the campaign, to obtain an invitation at the Redd’s ball. The online flirt ended with a super-party. At the end of September, at Bragadiru Palace, the most curious, most inspired and convincing girls spent an unforgettable night at the Redd’s masked ball.

Client

Campaign

Redd’s rewards your curiosity

Medium(s)

PR, Internet, eveniment

Office

Bucharest

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